We’re doing some research on why and how businesses choose to turn their internal company values into external positive impact. We noticed that successful impact initiatives are really good about setting clear goals. When a company has a specific vision of what they want to achieve – whether it’s reducing waste or fostering diversity – it sets the stage for focused action. Goals provide direction and purpose, guiding organizations towards tangible results. It’s a reminder that clarity is key when it comes to making a real difference in the world.