Impact Depends on Accountability

External positive impact can drive internal positive performance, but only if there’s accountability around impact initiatives. It's not just about setting goals—it's also about holding ourselves and others responsible for making them a reality. When there's a culture of accountability within organizations, it fosters transparency, trust, and ultimately, results. It's a reminder that we all play a part in creating the change we want to see in the world. Employees, customers, and investors can see right through when a company is blowing smoke and just trying to check the box on having a positive impact, and the results are often negative. True accountability for both internal and external players, along with stakeholders, makes all the difference.