How Much Time Should Businesses Spend on Community Engagement?

Balancing Purpose and Productivity in the Workplace

With so many demands on time and resources, it’s easy for business leaders to wonder: How much time should we really be spending on community engagement?

The Right Balance for Business Impact

Not Too Much – Initiatives shouldn’t pull employees away from core business functions.

Not Too Little – A strong culture of impact requires consistency, not just one-off events.

The Sweet Spot:

Tag a small group (start with 3 people) of employees to organize and lead your next community project. Give them a "budget" of 1 hour every 2 weeks for planning. Instruct them to create a community impact project that can be started and finished within 90 days with measurable results, including an announcement released through your company's marketing and social media channels. Studies show that small, consistent efforts are more effective than large, infrequent ones. Don't bite off more than you can chew! A series of smaller, manageable community engagement events or initiatives will generate bigger results than larger initiatives that may have a greater risk of failure.

Programs like Vector-CONNECT are designed for high-impact engagement with low time investment, requiring just one hour every two weeks to plan and execute meaningful initiatives.